A book cover can be all a potential buyer needs to purchase a copy. A cover’s design has to be engaging from the bookshelf and leave an impression. The same can be said for presentation design. A speaker wants their slides to jump off the screen for their audience. In essence, a PowerPoint slide should look like a book cover. This article will break down the essentials elements of successful book covers that you can use in your presentation design.
Stunning Typography
The size and style of the font plays a huge role in book cover design. Since the book’s title and author has a appear on the cover, typography is important. An interesting font can set the tone for the audience. Big and colorful fonts can catch a reader’s eye. This is what your slides need to do for your presentation. Your font should match the style of your brand and tone. The bigger the font size, the better. Use different colors, shades and transparency to make important words stand out.
Informational Content
Some books include subtitles that provide more context for topic. You see this a lot with self-help or business books to highlight the differentiator. This will also catch a reader’s attention and help them find their specific need. This is how your presentation design should work with your content. There needs to be just enough context on the slide to ensure your audience understands it. The rest of your detailed notes can be used in the speaking script or on a one sheet.
Distinctive Visuals
Books with photos and illustrations can also make the sale. The visual can be metaphorical to the book’s subject or be straightforward. As long as there is high quality and simplicity, the cover will stand out. Too many visuals and text can make a reader confused on what the book is about. This element applies to your presentation design. Your slides should let the visual do more of the talking than the text. Stick to one idea per slide to make sure you don’t overcrowd your design. High quality photos or original illustrations will make your deck unforgettable.
A presentation design needs the same constructive brainstorming as a book cover design. The more thoughtful, engaging and interesting the design is, the likely your audience will love it. Discover how our team of experienced presentation designers can help make your deck more appealing like a bestselling book. After all, you shouldn’t judge a book by its cover, but you can by its design.
