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There’s some romanticism around lasts. Think about it. You cherish lasts. Your last kiss with a forlorn lover. Your last day as a college student. Your last milkshake with grandpa before he passed away. Your last words to your daughter before she became someone else’s world. Lasts are powerful. They can haunt your days and … Continue reading “Last Speeches and Lessons Learned”
As presentation designers and trainers, we often cite famous TED talks as a way to explain some of our core principles. This in mind, we frequently discuss the impact of using multiple stories throughout a presentation to better explain key points and make the talk more memorable. The more stories used for each main point, … Continue reading “Storytelling Lessons from “The Agony of Trying to Unsubscribe” by James Veitch”
During high school, I spent my summers lifeguarding at the city pool. Per our standards of procedure, each lifeguard had 8 “switch days.” This meant that we could ask another employee to fill in for us 8 times throughout the season. However, just because we asked, didn’t mean said employee had to oblige. But whenever … Continue reading “The Rule of Reciprocity: How to Give in Your Presentations”
Many, many, many pitch presentations have come through the digital doors of Ethos3 for a redesign. The goal of these decks is usually to garner funding for their innovative concept, whether it’s a software, app, or device. Some of our clients come to us with a fully completed deck that just needs some finishing touches, … Continue reading “5 Pitch Presentation No-No’s”
There are color tropes in the marketing realm which have emerged and firmly stuck with us. For instance, you may have heard that the color red evokes hunger and should be used in a restaurant (i.e., red checkered tablecloths). In a more modern world, you may have heard that the color blue evokes a feeling … Continue reading “How to Evoke Emotion Through PowerPoint Template Colors”
Structure is one of the most important, yet often overlooked parts of a presentation narrative. It’s typically an afterthought. And also a point of contention among team members. One person might think point C should be at the beginning, while another might think it makes more sense to put that point at the end. But the … Continue reading “#004: The Science of Structure”
