Regulations come with a reason. For industries like healthcare, finance, pharma and education, there is a rulebook to follow. This can make regulated industry presentations stiff and full of jargon. While there may be no getting around the regulatory and compliance messages in your deck, there are ways to add back in creativity. These presentation tips will show some examples for making your presentation interesting while meeting compliance standards.
Collaborate with Writers
Before you give your presentation, sit down with a group of experienced writers to brainstorm ideas. You are the expert in your industry, but writers are the expert in creative storytelling. Use a professional writer to help your regulated industry presentations more compelling. They can help you develop a theme or metaphor, tell relatable stories and make complex ideas simplified.
Develop a Review System
Have a review plan in place with your compliance officers to make sure your presentation content meet the needs of the regulations. The Skyword Content Standard recommends creating a partnership between your marketing and compliance teams early on. “The earlier compliance gets involved, the easier it is to head off no-go concepts before you get too far down the road and invest too much.” Schedule conversations throughout the development of your presentations to make sure the creativity and the compliance come together seamlessly.
Use a Creative Theme
Now that you have a team of writers and a team of compliance officers to help guide you, you can build a compelling presentation. The first and easiest way to add a creative touch to your deck is by using a theme. Themes offer a wide range of ideas and the freedom to use it however you like. It can be strictly visual or applied to your content. Take your audience on a journey with a space or nature theme. Or apply a fun vibe with a dog show or sports theme. The options are endless but will definitely add an interesting appeal to your deck.
Tell a Relatable Story
Stories are crucial especially for regulated industry presentations. Stories can apply a lot of necessary context and personalization to help audiences understand complex messages. Break down processes into step-by-step guides. Use a character or your own experience to describe how the process will work. If you can, give the reasons why certain regulations exists. Any additional context will be beneficial for the audience to understand why they have to understand these regulations in the first place.
Visualize the Content
The most important tip for making regulated industry presentations interesting is the design. Visuals can help expedite the audiences’ understanding of your entire deck. If you are using a metaphor or telling a story with a character, your design must match what your slide is saying. Use the old rule, “see dog, say dog” to ensure that your design supports your content. Hiring a professional presentation designer will go a long way in making your deck interesting and easy to understand.
Compliance and regulations are a required part of your business. Your presentation doesn’t have to become bland because of this. Teaming up with writers and designers can ensure your deck is getting the job done. If you are ready to elevate your presentation, reach out to the Ethos3 creative team for how we can help!
