There’s a neat new feature on Instagram that’s targeted to help businesses generate new leads. If you are looking to boost your social media posts and interact with a wider audience, the app is now working to help you reach those goals. The feature is called Business Profile. All you have to do is link your business Facebook page to Instagram. Now you can promote a presentation for your next product launch, conference speeches and more. Make sure you are staying ahead of the competition by utilizing the newest technology.
First off, if you don’t think your business need Instagram, think again. It is one of the fastest growing apps. To give you an idea, let’s look at the numbers. Business Insider reported in April that the app gained 100 million new users in just 4 months. In December 2016, there were approximately 600 million accounts; in April of this year, the number was at 700 million. Since Instagram added in a temporary video feature (much like Snapchat’s), there have been more accounts created from around the world. That’s pretty impressive for an app that was founded in 2010.
Many businesses have been taking advantage of this upward trend by creating their own accounts. The app has caught on too. In May, Instagram announced the new business profile feature to help you get new customers and expand your brand. It’s easy to set up. There’s a step-by-step video on the Instagram website. With this new feature, you have more ways to promote a presentation successfully. Let’s look at some steps to help you get started.
How to Promote a Presentation on Instagram
Showcase your deck
Without sharing too much information, you can promote a presentation using your own deck. Take screenshots of your slides, then email yourself the image so you can save it on your phone. Now you can show off your design and give a sneak peek of your presentation to your followers. Make sure you can generate enough posts to last about a month leading up to your event. Don’t forget a follow up plan. Put someone in charge of taking photos while you are presenting so you can upload them in the days and weeks following your presentation. Also, create a hashtag for your presentation so that you can search for it later and follow all your new fans.
Promote your slides
Now you can promote your posts on Instagram to gain more traction. Just select a photo that you are excited about, and hit the “Promote” button. You can set your own budget for how long you want the ad for your presentation to run, and who your target audience is. This is not too different from promoting posts on Facebook and Twitter, but now you are reaching a far more global audience who will notice your unique design.
Watch your impact grow
You can now see how many people are looking at your posts throughout the day with the analytics feature called Insights. See what your top posts are week by week, and review follower demographic information. This will you promote a presentation that has a message for a certain audience. You can target a group of people based on their age and gender, and create posts that are more likely to engage them.
Instagram is a new cornerstone for social media, and it can help your brand or business reach many more people. We have more tips and tricks for how to use social media to help you promote a presentation on our blog.
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