Your company’s Sales and Marketing team collaborated on a major initiative to gather information from current and past customers and clients for case studies. Sure, you have published the stories on your website and promoted them through a robust social media campaign. But you know you can do more with the material. Presentations present a prime opportunity to display the results of your products and services from real people who have real interactions with your business. Case studies are typically specific experiences from singular industries. So you may wonder how you can use the stories in your more generic sales decks. Try this simple, yet effective method for creating versatile and highly-targeted PPT presentations.
An internal navigation system.
Within PPT, a presentation designer can easily form hyperlinks that take the presenter to different parts of the deck seamlessly. If you want to use one particular presentation for various audience segments, an internal navigation system is exactly what you need to establish within PPT.
Adding Hyperlinks in Presentations
1. Select the text or object to be linked.
2. Once selected, navigate to the Insert tab.
3. From the Insert tab, select “Hyperlink.”
4. Select the “Document” option in the Hyperlink options box.
5. Click the “Locate” box.
6. Click the dropdown arrow next to “Slide Titles.”
7. Select the appropriate slide.
8. Click “OK.”
Editing Existing Hyperlinks
1. Right-click hyperlinked object or text.
2. From “Hyperlink” in pop-up menu choose “Edit Hyperlink.”
Quick Tips
1. At the beginning of your presentation, include an agenda slide that outlines the overall structure – or 3 main points – of your message.
2. Each main point should include a hyperlink to its corresponding starting point within the presentation.
3. Consider hyperlinking icons instead of copy. This will create a sleek and sophisticated design.
If you want to venture outside of PPT land, CustomShow is another great option for presenters experimenting with an internal navigation system for their content.
