I have been captivated by Sears’ marketing campaign this holiday season. Why? It is all about stories or what they like to call wishtories. Even their retail web site screams story all over. Very cool stuff! The campaign features some of today’s top celebrities including Ty Pennington of Extreme Makeover: Home Edition, Vanessa Hudgens of High School Musical, and rapper, L.L Cool J.
Check out the samples below. They are testament to the power of a story.
Comprehensive Version
Here are also a few individual versions:
Ty Pennington
Vanessa Hudgens
Andy Matthews
