Why Colors Matter

We wanted to make an educational piece to correspond with one of our blog posts about the impact of color on the human brain. A full-motion presentation seemed like a natural fit for the purpose.

In this piece, you’re seeing some of the best colors in our paint box and some pretty cute animation to boot. “A spoonful of sugar makes the medicine go down,” as the old saying goes, and our fun design here is as sweet as it gets.

This motion piece serves as a succinct entry into the scientific discussion about the effects that colors can have on our psychology without being excessively dry or dull. Plus, we’re really in love with the adorable little owl: perhaps a future mascot?

The possibilities are truly endless. See more of our work below.

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