The Neuroscience of Storytelling

Our company believes that storytelling is a crucial component for any presentation. In order to show exactly why, we wanted to create an infographic that could serve as a companion piece to an extensive article on our blog.

We used visual models of the brain to show the exact locations where storytelling makes its impact. Using a consistent palette of colors and some clear iconography, we then move on to some general advice about storytelling.

This graphic ended up as more than just the accompaniment we set out to make; it’s more than strong enough to stand on its own as an explanation and proof of concept.

The possibilities are truly endless. See more of our work below.

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