Heifer: Motion Piece

Non-profit organization Heifer needed to create a motion piece advertisement for their Valentine’s Day promotion, which would encourage people to express love for others by donating to charity.

This motion piece is the first we built for the promotion, using bright illustrations of Valentine’s Day items, a red and pink palette, and a content rhyme scheme in the style of an old-fashioned card.

This charming piece also serves to create a connection between the romantic holiday and love for others in a more conceptual way.

 


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