Alpine Electronics needed a motion piece that could play continuously on monitors during a trade show to display their car audio and navigation systems.
This particular motion piece is a combination of two distinct elements. First, we use bold words and phrases to describe the visuals in each scene. Second, we bring in a variety of different “tough” textures like metal and woodgrain throughout for a more targeted motif.
This motion piece stayed true to Alpine’s branding and came across just as tough and rugged as the customers they create products for.