Styles

The Godin Method

Seth Godin’s presentation method is basically summed up by the adage, “Talk is cheap”. Well, not talk, maybe, but words on screens. Peeved to insanity by the most common Powerpoint sin of all, the text-heavy, bullet pointed slide, he set out to blaze a new trail. The result is a heavily image dependent, slide-as-accomplice method that lets the speaker do the speaking and the slides do the showing.

Redundancy is Redundant

A majority of presenters today fall into a trap when building their decks. It’s an impulse that is difficult to resist: the desire to replicate oneself on the slide. The result, oftentimes, is a cluttered slide structure that tries to offer both the explanatory visuals, like charts and grafts, and the speaker’s main points for each slide in bulleted form. Not only is this redundancy unnecessary, but it is also distracting.

It Takes Discipline 

Every speaker has some measure of “presentation capital” when he or she gets up to speak. Doubling the speaker’s presence by copying content onto the slides is like a government printing more money: value decreases; inflation soars. When you follow the Godin method, you engage a certain measure of discipline, taking on personal responsibility for the verbiage and delegating to the slides the responsibilities of clarification and resonance. Your own credibility is enhanced even as the audience is more actively engage in your presentation.

It Takes Continuity 

To successfully employ Godin’s image-centric presentation style, search for analogous imagery that offers continuity, like races, life cycles, etc. Your audience will understand the relationship between your content and the imagery, and thus have the benefit of emotional grounding that helps them track with everything you say.

Watch Him in Action: