QUICK SUMMARY: In Tribes: We Need You to Lead Us, Seth Godin presents the idea that humans are wired to unite and form tribes. Godin defines a tribe as any group of people, large or small, who are connected to one another, a leader, and an idea. According to Godin, tribes are a powerful force of influence and change, thus marketers and other professionals should learn to tap into the potential of forming and leading tribes.
1. Tribes need leadership.
2. Leaders strive to make positive change.
3. Leaders are not afraid to take risks and challenge the status quo.
4. Everyone can be a leader in some way.
1. Build a tribe by communicating a message and stories that are new and exciting.
2. Look for opportunities to make positive change, instead of sheepishly following an outdated plan.
You can’t have a tribe without a leader—and you can’t be a leader without a tribe.
For the first time ever, everyone in an organization—not just the boss—is expected to lead. The very structure of today’s workplace means that it’s easier than ever to change things and that individuals have more leverage than ever before.
Leaders have followers. Managers have employees. Managers make widgets. Leaders make change.
Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.