Book Category: Business, Sales,

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (book summary)

Author: Chet Holmes
Life Changing Principles
Quality of Writing
Overall Value
pros: Smart ideas, helpful for all businesses, modern perspective
cons: None
overall rating

Quick Summary

Holmes’ The Ultimate Sales Machine was an extremely enjoyable read. Definitely in one of our Top 5 as far as sales/business development books are concerned. Pick up a copy if you are looking to revamp your sales efforts or business in general.

Key Insights

  • People respect what you inspect
  • Keeping a list will double your productivity
  • Narrow your lists to 6 important things
  • Training is so critical to a company’s success
  • Become a “Strategic Executive” not a “Tactical Executive”
  • Only 10% of the population have a “learning-type” personality
  • Don’t apologize for taking up people’s time if you have something worth sharing
  • The average bad hire costs a company $60,000
  • Sell with marketing data not product data

Personal Application

  • Get rid of “Got a minute” meetings
  • Set time limits to tasks
  • Develop a “Stadium Pitch”
  • Create a Dream 100 prospect list
  • Create a Dream 100 media list
  • Create a stronger Follow-up program

Meaningful Quotes (optional)

“An ounce of perfection is worth a pound of cure.”

“If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.” – Jay Abraham

“A company that thinks like a small company remains small. A company, even a one-person army, that thinks and acts like a big company is going to grow faster, smarter, and better.”

Interested? Buy the book here!