Sedniev’s The Business Idea Factory offers practical insight on how to be more creative and improve your ideation skills.
“The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skills. To raise new questions … requires creative imagination and makes real advances.” – Albert Einstein
“All the discoveries in research laboratories came as hunches during a period of relaxation, following a period of intensive thinking and fact gathering.” – C.B. Suits
“When you come back, you find to your amazement, nine times out of ten, that you have solved your problem – or your unconscious has – without you even knowing it.” – Carl Sagan
“If you’re forced to come up with ten things, it’s the clichéd things that you have off the top of your head. But if you have to come up with a hundred, it forces you to go beyond the clichés.” – David Kelley
“Nothing great was ever accomplished without enthusiasm.” – Ralph Waldo Emerson
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs
“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates