Book Category: Creative, Business, Motivational,

The Business Idea Factory: A World-Class System for Creating Successful Business Ideas (book summary)

Author: Andrii Sedniev
Life Changing Principles
Quality of Writing
Overall Value
pros: Inspirational ways to be creative, great examples
cons: High level
overall rating

Quick Summary
Sedniev’s The Business Idea Factory offers practical insight on how to be more creative and improve your ideation skills.

Key Insights

  • Walt Disney separated thinking into 3 stages: Dreamer, Realistic, and Critic.
  • Don’t let your brain go idle
  • Think about your tasks before you go to sleep
  • Ask questions differently (i.e. Toyota management asked employees, “Please give ideas of how the company can become more productive” and received very few ideas. Later they reworded the question to “How can you make your job easier?” and received an enormous amount of valuable ideas.)
  • Albert Einstein published over 300 scientific papers, but the majority of them are not cited by other scientists. Pablo Picasso created more than 20,000 pieces of art, but most of them are not presented at the best art exhibitions.
  • Creativity is just connecting things.

Practical Application

  • Always write down your ideas
  • Don’t drive to be perfect
  • Embrace the 100, 20, 5, 1 rule

Meaningful Quotes

“The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skills. To raise new questions … requires creative imagination and makes real advances.” – Albert Einstein

“All the discoveries in research laboratories came as hunches during a period of relaxation, following a period of intensive thinking and fact gathering.” – C.B. Suits

“When you come back, you find to your amazement, nine times out of ten, that you have solved your problem – or your unconscious has – without you even knowing it.” – Carl Sagan

“If you’re forced to come up with ten things, it’s the clichéd things that you have off the top of your head. But if you have to come up with a hundred, it forces you to go beyond the clichés.” – David Kelley

“Nothing great was ever accomplished without enthusiasm.” – Ralph Waldo Emerson

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates

Interested? Buy the book here!