Book Category: Business, Entrepreneurial,

It’s Your Business: 183 Essential Tips that Will Transform Your Small Business (book summary)

Author: JJ Ramberg, Lisa Everson, Frank Silverstein,
Life Changing Principles
Quality of Writing
Overall Value
pros: Great to-do items, current
cons: None
overall rating

Quick Summary

Ramberg’s It’s Your Business shares many actionable tips for entrepreneurs and small business owners. This includes everything from pitching your idea to managing employees.

Key Insights

  • Focus on the “Why” not the “What”
  • Have 3 pricing options (i.e. A, B, & C)
  • Hire slowly and move quickly when needed
  • Don’t give pricing over the phone
  • Don’t reducing pricing without adjusting terms
  • Point out the flaws in the sales process
  • Sell pain relief
  • Never say “No” to a customer
  • Never put down a competitor

Personal Application

  • Everyone is a person of influence. Be more mindful of your daily actions
  • Set clearer expectations with your clients

Meaningful Quotes (Optional)

“The first rule of sales really should be: Find something to like in your customer… and tell them.”

“I am one hundred percent committed to providing you excellent service. And to that end, when I am working on your project, I do not let any of my other clients encroach on your time. I also make this same promise to my other clients, so when I am working with them, I am one hundred percent focused on their needs. If it is an emergency, of course I am available to you, but if it is not, I like to give all my clients the focus they deserve.”

Interested? Buy this book here!