Book Category: Business,

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (book summary)

Author: Ryan Holiday
Life Changing Principles
9.0
Quality of Writing
8.5
Overall Value
9.0
pros: Very applicable for today's market, fast and helpful, great for marketers
cons: Short
88.3%
overall rating
8.8

Quick Summary

Holiday’s Growth Hacker Marketing is a current and interesting look at marketing in today’s new business climate.

Key Insights

  • A growth hacker doesn’t see marketing as something one does, but rather as something one builds into the product itself.
  • A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.
  • One Harvard Business Review study found that 80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI).
  • Marketing has always been about the same thing— who your customers are and where they are.
  • Growth hacking is more of a mind-set than a tool kit.
  • The growth hacker’s job— like we marketers have always done— is to do that pulling.
  • According to Bain & Company, a 5 percent increase in customer retention can mean a 30 percent increase in profitability for the company.

Practical Application

  • Focus on conversion rates
  • Utilize Hubspot

Meaniingful Quotes

“I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles.” – David Ogilvy

“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” – Aaron Ginn

“Make stuff people want.”  – Paul Graham

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan, founder of Hubspot

“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” – Jonah Berger

Interested? Buy the book here!