Book Category: Leadership, Motivational,

Enchantment: The Art of Changing Hearts, Minds, and Actions (book summary)

Author: Guy Kawasaki
Life Changing Principles
Quality of Writing
Overall Value
pros: Sound advice, motivational, great writing
cons: Business-oriented, not for everyone
overall rating

QUICK SUMMARY: Enchantment: The Art of Changing Hearts, Minds, and Actions is a lesson in building symbiotic relationships by becoming more likable and trustworthy, as well as utilizing marketing techniques gracefully. We recommend Enchantment to anyone who needs a refreshing perspective on relationships and collaboration.


1. In order for people to like you, you must first like them.

2. Being trustworthy and competent are required attributes for enchanting others.

3. Everyone is good at something, so understand their passion and strengths; this will help build respect, and ultimately build a real relationship.


1. Smile with your eyes, not just your mouth.

2. Disclose your motives.

3. Do your homework to be trustworthy and competent.

4. Be brief and to the point with communication.

5. Try to delight people, instead of focusing on money.

6. Respond to social media interactions with a personal note that reflects that you reviewed the person’s profile.


…pursuing your passions makes you more interesting, and interesting people are enchanting.

Two social scientists from England named Neil Rackham and John Carlisle found that the best negotiators spend 40 percent of their preparation time finding shared interests with the other party.

I learned this from ace schmoozer Darcy Rezac, author of The Frog and the Prince: Secrets of Positive Networking. He defines good networking as always thinking about how you can help people when you meet them.

Interested? Buy the book here!