Book Category: Creative, Design,

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple (book summary)

Author: Max Chafkin
Life Changing Principles
Quality of Writing
Overall Value
pros: Great anecdotes, unique perspective
cons: Not directly applicable
overall rating

Quick Summary
Chakins’s Design Crazy provides an inside look at Apple. As a raving fan of Apple, it was fun learning about the inner workings of one of America’s most admired brands.

Key Insights

  • Precious few designers have left Sir Jonathan Ive’s industrial design group since he took over in 1996: Two quit, three died.
  • Classic Steve Jobs: Go big!
  • It’s all about product, product, product!
  • Apple actually has packaging engineers
  • There are many people who are not at Apple because Jony has decided that person was in his way.
  • Jon Rubenstein was the brains behind the iPod
  • Steve saw jobs at Apple as “life’s work”

Practical Application

  • Create a pirate day (i.e. similar to a hack-a-thon)

Meaningful Quotes (Optional)

“It’s so much more intimate than a laptop, and it’s so much more capable than a smartphone.”

“In order to create something that deserves to sit alongside the best products in the world, you have to have spent enough time interacting with the best products.”

Interested? Buy the book here!