Book Category: Creative, Business, Writing,

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (book summary)

Author: Ann Handley, C.C. Chapman,
Life Changing Principles
8.0
Quality of Writing
7.0
Overall Value
7.5
pros: Actionable, clear, great intro to content marketing
cons: Can be overwhelming
75.0%
overall rating
7.5

QUICK SUMMARY: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business is a thorough how-to guide for creating valuable content as part of a marketing strategy.  Built on a foundation of case studies and research, Content Rules is a great tool for marketers who want to boost the online presence of a business by creating and sharing original content.

We recommend Content Rules because it is more than a book; it is a ready-to-use tool for anyone launching a content marketing strategy.  Content Rules is a great read for anyone who needs a persuasive nudge to start creating content, as well as a solid plan to support the successful implementation of the content strategy.

KEY INSIGHTS:

1. The best content is a fusion of storytelling and journalism.

2. Do something unexpected.

3. Creatively share content across multiple platforms.

4. Know your audience.

PRACTICAL APPLICATION:

1. Take inventory of existing content, and make plans to reimagine best content pieces:

– For example, turn a blog post into a SlideShare deck, white pages, or an Ebook.

2.  Follow potential content plan; adjust as necessary:

– Post to Twitter and Facebook daily.

– Create and share a new blog post weekly.

– Create and share a more substantial blog post once a month.  (YouTube video, SlideShare presentation, podcast interview, newsletter)

– Publish a research based white paper once per quarter.

MEANINGFUL QUOTES:

I put myself in the mind of the consumer and think, ‘What questions do I have unanswered?”

At the start of any campaign or initiative, you should ask one question: How will we measure success?

Break some rules: you can start sentences with and, but, so, and because.

Interested? Buy the book here!