Color is one of the most important elements of branding and marketing. And it’s one of the easiest ways to elevate your presentation design. But if you are like me, choosing colors for your presentation media can feel a bit overwhelming.
If you are sitting in front of your screen randomly picking out colors, can I suggest another way? Take color inspiration from other color palettes. The same way you would research for your content, you can research for your design. Jump online and look at current color trends. Find color palettes that have been created by graphic designers that would work well for your presentation. Look at other presentations to see how they use color.
To get you started, here are some tips for where to find color inspiration and how to pull those into your design.
Adobe offers a great website for playing around with color. Start by going to color.adobe.com. On the first screen, you have the option to create your own custom color palette using the provided color wheel. You simply slide each of the circles to the color you want, and Adobe builds your palette below. You can name it and save it to build your own color library. It looks like this.
But if you aren’t ready to create your own color palette, I suggest clicking on “TRENDS” in the menu bar. That will take you to a page where you can explore expert color palettes and see them in action. I usually spend most of my time in the graphic design section, but there are also categories for “travel” and “fashion” if those fit better with your presentation topic.
Two other great websites you can visit to check out trending color palettes are Coolors and Color Hunt. As you are out there looking for color inspiration, just make sure you pay attention to the mood created by each palette. After all, color is another form of communication. Make sure your color palette supports what you are wanting to communicate.
Once you’ve decided on the color palette you want to use, you’ll need to bring those colors over to whatever presentation media program you are using. Almost all programs like Google Slides, PowerPoint, and Keynote allow you to customize your colors.
So say you find a color palette you like on Color Hunt and you want to use it to create a Google Doc. You first need to locate the color code. When you select the color palette that you like, simply hover over the color to find its code. You can see the code for this specific yellow is #FBD46D.
Then you simply need to copy that code. Next, jump over to whatever program you are using and pull up the color menu and choose custom color. Now, just paste in the color code. Here’s what the color menu looks like in Google Docs.
You now have the exact color yellow you wanted to use. This easy method allows you to start with a specific, attractive color palette and then use those specific colors in your presentation design.
When you approach color design like this, it’s not so daunting, is it? You can use outside color inspiration to take your presentations to the next level. And in no time, you’ll feel like a color expert.
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