We are living in a video world. A world of images in motion.
Modern-day audiences are accustomed to learning through video. In fact, the Cisco Visual Networking Index: Forecast and Trends Report for 2017-2022, estimates that 82% of the web’s global traffic is video-related traffic.
The report goes on to state that “the implications of video growth are difficult to overstate.” We concur.
It means we are presenting to audiences who are accustomed to being engaged by moving visuals. Audience members are used to processing information in formats that involve a lot of motion. So as speakers, we need to be aware of this shift. And we need to capitalize on it. Standing behind a lectern or using boring, stationary slides won’t engage an audience who has adapted to a world in motion.
Research from Abrams & Christ in 2003 found that when something stationary starts to move, that onset of motion is “particularly potent for capturing attention.” It’s important to note that in this research, it was specifically the onset of motion which was most engaging, not constant motion. Participants were especially attracted to that transition from stillness to motion.
Presentation coach Jerry Weissman says, “The highly sensitive optic nerves in your audience’s eyes cause them to react involuntarily to light and motion.” In other words, when something starts to move, we can’t help but to look at it. So every time something that was still moves, your audience notices it.
Since we know that the onset of motion can help us gain and maintain audience attention, we should use it strategically in our presentations. Here are a few ways we can do that:
As speakers, we want to create messages and images that truly move our audiences. The secret to that might be right in front of our eyes. As we think about creating moving presentations, we need to think about creating moving presentations.
Ethos3 exists to help you develop, design, and deliver masterful presentations. Ready to create a moving presentation?
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