As a presenter, you are not always alone when it comes to delivering your excellent content. In fact, in many cases you could find yourself as just one of many presenters within the course of a day. Or in one of the more difficult scenarios, you could find yourself as just one of many presenters who will be pitching to a potential partner.
Knowing you may find yourself amongst a crowd, there are a couple of things you can do to elevate your presentation and set you apart from the rest.
Tell Great Stories
Stories are a powerful tool for presenters. They not only bring content to life, but they increase long-term engagement. That is why using stories to stick in the minds of your audience is a great way to distinguish yourself from the rest of the crowd. Be sure to tell an impactful and relevant story that will add an emotional connection to the content you share. This will ensure they remember you long after the presentation is complete.
Less is More
When an audience member finds themselves in a never-ending day of presentations, data can become very cumbersome to comprehend. Add to that complicated slides, and you can easily find your audience tuning out and disengaging from what you are sharing. Avoiding this means embracing the idea that less is more. Choosing to place only what is absolutely necessary on your slides allows your presentation abilities to shine through rather than the slide deck itself.
One way to ensure you are seen as the best of the best within a saturated audience is your ability to embrace and answer any questions that are asked. Doing this effectively does require extra preparation as you must be prepared for whatever your audience may throw at you. In order to effectively prepare, we recommend thinking about the top 10 questions you think your audience could ask and work out answers for each of them. Chances are, if you can answer those 10 questions in a clear and professional manner, you will have all the content you need to answer any question thrown your way.
Design Like a Pro
Slides should be a visual support to you as a presenter. By designing your slides in a professional manner, you show your audience you care and that you are a cut above the rest. If you are unsure where to start with design, be sure to check out the Ethos3 Design Toolbox for some easy-to-use templates and quick tips on how to design an impactful and visually stunning deck.
Presenting among the pack can be intimidating and at times ineffective. But it does not have to be. By implementing these 4 tips, you can not only set yourself apart but highlight your content as the most important piece of the larger puzzle in no time.
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