You have just delivered a knockout presentation. Your audience, excited to take the next step, is lining up to talk with you. You’ve talked to a lot of people and collected a lot of contact information before heading back to your office to crash. The day comes and goes, and you are left wondering what to do with everything you have collected.
When it comes to excellent presentations, the work does not stop when you leave the audience. In fact, it is at this point that the hard work starts, because you have a limited window of time to follow up and engage with your audience before the effectiveness of your presentation wanes.
At Ethos3, we are here for presenters for the entirety of their presentation experience, which is why we have put together a few tips for staying connected with your audience and ensuring lasting engagement.
Connect via social media.
A big mistake many presenters make is not taking advantage of the networking capabilities of social media. When closing out your presentation, be sure to provide your audience with all of your social media platforms. Invite them to follow you and keep in touch via those platforms. Social media is a great way for you to stay connected to your audience en masse with a low amount of time expense.
Make a first contact within 48 hours.
You have a 48-hour window to hook your audience and keep them connected with you for the long term. After 48 hours, your audience will begin to lose interest in what you shared and your content will become white noise. This initial contact does not need to be extensive; rather, it’s an opportunity to thank your audience and open the lines of communication outside of the presentation.
Make a second contact one week later.
After your initial contact with audience members, it is important to send a follow-up email one week later to anyone who you have not heard back from. In the busy culture that we live in, a lack of reply does not necessarily mean a lack of interest from the audience member. By following up a week later, you place your content back on the radar of your audience and place the importance of what you shared back at the top of their priority list.
Send out a survey.
A great way to follow up with your audience as well as earn some valuable feedback on your content is via surveys. After your presentation, consider sending out a survey to everyone who was in attendance. This opens up the lines of communication without a hard sell pressure point. This also increases your likelihood of connecting with audience members who may not have otherwise given you an email or further contact information. A tip to increase survey participation is to offer an incentive for completion.
Follow up is vital to the success of any presentation, but it is often missed which leads to a loss of engagement and long-term effectiveness. By implementing these 4 tips, you will find that you will see not just an increase in your effectiveness but also your professionalism with your audience. Follow up communicates importance, and in a cluttered market full of great content, it is important to place your content at the top of the list.
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