Did you know that a compelling visual increases information retention by 42%, or that visuals get 94% more views than text-based information? These statistics are mind-blowing yet in modern presentations, we often resort to words on a screen as our primary source of communication.
I believe that the reason many of us shy away from using compelling visuals is that we don’t really understand how to use them well. We think that the only option for a visual presentation is a bold image with words layered over top of it. That could not be farther from the truth! Bold imagery and words are one way of using a compelling visual but there are many other options available to you.
Today I’m going to highlight three other options for creating a visually compelling presentation that will stick with your audience long after you are gone.
Icons
Icons are a great tool to take boring information and turn it visual. Icons are a simple, yet memorable, image that depicts the heart behind the information that you are sharing. Icons should be consistent and colorful, allowing you to create a consistent visual brand identity for your presentation. Not a designer, don’t worry click here to access loads of great free icons for your next presentation.
Infographics
Infographics are a great tool to help communicate what could come across as boring statistics in a fun and visual way. They are the perfect marriage of information and graphics and should be used whenever possible in place of a chart or diagram. I love what PWC Digital has to say about infographics. They believe an infographic needs to have a clear purpose, make sense, be compelling, and be accurate. These four rules should be followed any time an infographic is in play so as not to detract from the overall message of the visual.
Videos
A good video has the power to move an audience to tears in a matter of minutes. The combination of powerful storytelling, moving imagery, and anthemic music can take even the most skeptical audience member and turn them into a believer. Compelling visuals don’t always mean static visuals so why not use a powerful video to help transport your audience into your presentation? When using a video be sure to embed the file into your presentation design s,o that there is a smooth transition into play. Also, know that with an added video you will exponentially grow your file size so be prepared for alternate means of sharing the file other than email.
Visuals matter. When leveraged correctly visuals have the ability to take your presentation viral and last in the minds of your audience for years. It’s time to think outside of the box and create powerful presentations designed with the visual learner in mind.
Don’t have time to design your next presentation? Contact us today to see how the Ethos3 team can take your design to the next level.
