If you’re an entrepreneur, a sales manager, or any other type of leader, then you’re in the business of selling your vision. And, as any great leader knows, doing so is no easy feat. It involves persuading people to not only trust the legitimacy and viability of an idea they might not have heard of, but also getting them to trust you, personally, to the lead the charge on it.
That said, there is a tried and true blueprint that many leaders use to present and sell their vision in a clear, persuasive, and trustworthy manner. And we just so happen to have outlined it for you below.
Start With the Big Picture
Before diving into the nitty gritty details of what, exactly, your vision entails, you should begin by wowing your audience with what the world will be if your vision becomes a reality. This is your opportunity to highlight the big-picture value of your idea and to get your audience invested in why it’s important. Think of it as what you’d say in an elevator pitch if you only had two minutes to explain what your idea is and why it matters.
Describe the Problem
Most big ideas solve some type of problem. Not only should you detail what that problem is, but you should also explain who’s impacted by it and why it’s critical that it be solved.
Present the Solution
Once you’ve detailed the problem, you’ll want to describe how your vision will solve it. You should also explain any potential alternative solutions and why yours is superior.
Provide Your Credibility
People want to invest in people; not companies. If you want your audience to trust you and your vision, then they need to find you credible. Present why you and your team are uniquely qualified to take this on and list the credentials of the key players involved.
Discuss the Scope of Impact
Next, talk about who and what will be impacted by your vision’s execution. How big will the impact be? How many people will be touched by it? What industries will be affected and what ones will be involved?
Talk Money
Of course, most big ideas also require big bucks, and this is especially obvious if you’re speaking to a group of investors. Be sure to talk about the financials in terms of how much money you need, how much you’re expecting to make, and the return investors should expect to receive.
Close Out With How You Started
After you’ve covered the aforementioned details, conclude your presentation with how you started: a summary of what your vision is and how the world will improve if it’s executed. This ensures you end on a note of positive inspiration and that the last thing your audience remembers is just how valuable your vision is.
Looking for more ways to elevate your presentation skills? Then check out Ethos3’s Catapult Training.
