Presentation Tips for Sales Managers

Sales managers are no strangers to presenting. From presenting new products to clients to presenting new ideas to a team of co-workers, sales managers are always exercising the art of presentation persuasion. And persuasion is the operative word here.

Unlike many other industries, if a sales presentation doesn’t immediately compel action and close the deal, then it can be a big time-waster for everyone involved. That said, sales managers are uniquely tasked with creating and designing presentations that deliver immediate, measurable results. Fortunately, there are a distinct set of tips and techniques managers can take advantage of to ensure they and their team deliver results every time.

Make Your Mission Clear
If you want to get results, then you need to know exactly what results you’re after. And, even more importantly, so does your team. Therefore, it’s critically important that you clearly define your mission, your goals, and the final outcomes you hope to achieve before designing your presentation. Doing so will help to inform what points to focus on as well as show your team the distinct results they should be aiming for.

Role Play
Chances are, you have a team of sales reps that are delivering essentially the same presentation to clients. In that case, it’s incredibly helpful to run through some role-playing scenarios where some people on the team present and others act as buying prospects. This simple trick will provide your team with valuable insight into what it’s like to be on the receiving end of the presentation and allow for critical discussion about ways to maximize the presentation’s delivery and results.

Get Everyone Involved
Even if everyone on your team doesn’t have a presenting role, it’s still beneficial for those not presenting to practice the presentation with the rest of your team. Not only will this give non-presenters a more well-rounded perspective of your company’s mission and goals, but it’ll give those who are presenting an invaluable opportunity to see what works and what doesn’t, and refine their delivery accordingly.

Dress Rehearsal
It’s not enough to hand your sales team a set of slides and ask them to run through the narrative on their own. Sure, this is great for learning the material, but it’s only the first step. If you really want to drive results, then your team needs to rehearse their presentations as though it’s the real deal. That means each must carve out time to deliver the presentation in front of the team as though presenting to a real client, paying mind to things like tone, pauses, and inflections, and how to use them to enhance the delivery and increase audience connection.

Feedback
Feedback is a critical component of cultivating a strong sales team, but if it’s not executed properly, it can destroy morale. To avoid breaking confidence and discouraging your reps with too much criticism, take care to always give positive feedback along with critical. A good rule of thumb is to start with a positive point, then offer your tougher criticisms, and finish off with another positive. This little trick goes a long way to ensuring your reps feel supported, confident, and encouraged while still learning how they can improve.

Looking for more hands-on presentation design? Then check out Ethos3’s wide range of presentation design services.

 

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