Unless you’ve been living in outer space, you’ve probably noticed that technology has been on the rise. These days, most of us are carrying around a fully-equipped computer in our pockets disguised as a phone when not long ago we were paging numerical messages to handheld beepers and calling one another from pay phones.
And just as our methods of communication have evolved considerably on the technology front, so has pretty much everything else, including presentations.
If you think way, way back, you might remember the presentations of yesteryear, when foam boards and slide projectors were the norm. That kind of presentation most definitely wouldn’t fly today. Now, audiences have come to expect a much more engaging, immersive experience featuring compelling graphics, media clips, and a cohesive design.
These new and improved presentations are great for both the audience and the presenter because they’re more entertaining and more effective. But if you’re not a skilled graphic designer, storyteller, or multimedia producer, it can be pretty tough to design a presentation that meets today’s high standards for this space. Thanks to the rise of the presentation designer.
Fortunately, with the rise of presentation quality has also come a rise in professionals with the skills needed to make those high-quality presentations.
The field of presentation design is growing at an exponential rate as more and more individuals and companies are seeking out skilled professionals to take their presentation to the next level.
Just do one quick Google search for “presentation designer” and you’ll find a breadth of companies that are either looking to hire a designer or offering presentation design services.
Professional presentation designers, like our team at Ethos3, are so valuable because they know that there’s a science to great presentations.
They’re knowledgeable about why bullet points don’t work to compel action as well as how colors impact our psychological processes and invite us to make moves. They know how to turn any brand message into a killer story because they’re well aware that storytelling is key to a company’s success. They also know that in today’s digital world, little is more important to the continued growth of a business than design, and they’re skilled at developing sophisticated graphics to complement the design and propel the presentation message.
All of that being said, the presentation design industry is one that requires a great deal of research, skill and expertise in order to be successful. Therefore, it makes sense that there’s been such a rise in presentation designers—most speakers and professionals don’t have the time to build the skills and knowledge necessary to making a presentation standout among all of the amazing ones around now.
If you’d rather not go back to school in order to deliver an effective presentation, then check out our presentation design services that’ll ensure your next talk shines brighter than the rest.
