With the new year just around the corner, a lot of individuals and businesses are looking to hone in on the different trends they can take advantage of in the 2018 presentation design scene to improve their public speaking game. If that sounds anything like you, then prepare to get excited. With technology advancing at an exponential rate, 2018 is shaping up to be the best year yet on the presentation design front.
Stories, Stories, and More Stories
Yes, we know that storied presentations are nothing new. Our culture is becoming increasingly distracted and attention spans are continually threatened. The ability to weave a compelling narrative into your presentation is proving to be more important than ever. From product launches to sales presentations, expect to see a wide breadth of narratives infusing all kinds of presentations next year.
Creative Typography
The words presenters are choosing for their presentations will be getting a serious facelift in 2018. More and more people are using typography to emphasize points and practices. Expect to find animated text effects, personality-infused fonts, and typographic cover slides carefully designed to engage and compel.
Virtual Reality is Reality
Virtual reality (VR) is making waves across a growing range of industries. It’s no surprise that VR is being widely integrated into presentation design. Striking real-life simulations, interactive VR games, and realistic product demos like you’ve never seen will be infiltrating presentations in the coming months.
Authentic Photos
The days of using generic stock photos to illustrate a point are finally coming to an end. Funny, inspiring, and authentic images taking their place. Industries are becoming more personalized and customized overall. It makes sense that presentation design follows in suit.
Enhanced Data Visualizations
Bland charts, flat graphs, and black and white tables are officially things of the past, largely due to studies like this one from MIT and Harvard, which suggests that more color and embellishments in data visualizations make presentations more memorable. That said, these days, presentation design focuses on making every detail as beautiful and compelling as possible. That means typographically-enriched infographics, animated icons, and eye-popping graphics will be carrying presentations well into 2018.
Audience Engagement
Presentations are becoming less and less about talking at an audience and more and more about inviting the audience to participate. A more conversational approach is trending as dialogue, audience questions, and feedback solicitation become increasingly prevalent.
Personality-Infused Presentations
Fortunately for us all, dry and generic presentations are a dying breed as humorous, personality-infused presentations take their place. This trend makes sense when you consider how many companies are adopting a more casual approach to office life. The more lateral, welcoming, and relatable leadership styles are gaining popularity.
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