Digital marketing is taking the world by storm. Since the inception of the internet, no one could have predicted how it would impact nearly every industry. For marketers, their work has evolved from word-of-mouth to digital communication. Your presentation design needs to showcase this modern and fast-growing industry. Use these presentation design tips to create a stunning deck for digital marketing presentations.
You can’t talk about digital marketing without mentioning social media. According to the Pew Research Center, 79% of adults with internet access use Facebook, 32% use Instagram, 31% use Pinterest, 29% use LinkedIn and 24% use Twitter. That’s a large number of potential leads for digital marketing strategies. Even marketers believe that social media platforms hold a lot of potential. The Social Media Examiner reports that 90% of marketers want to know the best ways to engage with an audience through social media. This number is sure to grow with the amount of time marketers are putting towards social media promotions.
For your presentation design, use icons to add color and flair to your deck. There are many websites that provide free icons so you can use logos, thumbs up, hashtags and more in your presentation design. There’s no need to write out website pages when your audience will recognize right always what the letter “f” in a blue box means. The best part is icons work great with the design that feature stock photography or illustrations.
Marketers know to use simple and straightforward language to engage a wider audience. That’s why the majority of social media posts are written at a 5th grade reading level or below. The same should go for your digital marketing presentation. Use simple language to convey your message. After all, it’s how Steve Jobs crafted some of his most influential speeches. Your audience will be more likely to remember your message when they understand it.
Apply this simplicity to your presentation design. Don’t try to cram a paragraph on one slide. Instead, stick to the main idea and most important information. Use large text to make the message easy to read. Too much information on one slide may put your audience to sleep. But one word or phrase or statistic will keep them awake and interested.
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There are a few presentation design tips that can add a contemporary style to your deck. First, if you love photography but hate the cheesiness of stock photos, add a filter. Instagram has already made this design trend popular, and now it is being used in presentations around the world. You don’t have to rely on Photoshop for fancy filters anymore, there are many websites that offer free photo filters. Whether you take your own photos or download stock photography, filters add a stylist touch to a digital marketing presentation.
Similar to the filter option, you can also create gradient slides in PowerPoint. This style is a color overlay on top of an entire slide in your digital marketing deck. We created this step-by-step tutorial to show you this quick, easy and stylish solution for your presentation design.
Marketers today have to be up to speed with the racing pace of digital marketing. Don’t let your presentation design be behind on the times! Follow these design tips to make an interesting, compelling and modern deck. For more presentation design tips, check out these posts on the Ethos3 blog:
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