Strength in simplicity. That’s the first thought that comes to my mind while viewing the design portfolio of J. Fletcher. His work is filled with intricacies that inspire any presentation design. Learn to listen to the age-old rule that “less is more.” Fletcher’s work is concentrated on the details that showcase his level of taste and unique style. His designs consist of logos, illustrations and retail assets. Let’s look at each of these products for presentation design inspiration.
A logo is one of the most viewed visuals for any company. From notepads to tote bags, logos are used on many products. Be thoughtful with your own logo design. In J. Fletcher’s work, you can see how he captures each individual organization’s identity with a simple image. There’s no uniform approach here. Each design speaks to the personality of the client. Apply this notion to presentation design. As you work on presentations for different audiences, keep their personality traits in mind. Find ways to modify your design to your audience’s identity.
Fletcher’s illustrations are a mix of classic and contemporary. Some illustrations are beautifully simplistic. Other illustrations entertain the eye. I like Fletcher’s attention to detail and his use of color schemes. This work is a good source of inspiration for presentation design. Play around with color combinations, imagery and styles. You might surprise yourself with an innovative design.
I am always amazed at how designers get involved with projects like clothing lines and architecture. J. Fletcher’s work has been featured on clothes, buildings, restaurant menus, websites and more. How far can your presentation design go? Maybe you take the icons you used on your slides and turn them into buttons to hand out to your audience. Or you can use a slide design on a poster or t-shirt. The possibilities are endless.
Look to experienced graphic designers like J. Fletcher to inspire your own presentation design. Use key concepts from his work to elevate each of your slide. Simple, classic and creative are always the best directions for creating compelling and unforgettable visuals.
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