Marketing is an ever-changing field that is incorporated in almost every business. It’s one of the fastest growing industries in the United States, with an expected growth of 9% over the next 7 years. With the growing demand for innovative marketing strategies and daring promotions, marketers have to think outside the box. Thankfully, TED offers detailed ideas and inspiring stories with their talks that feature the world’s biggest thought leaders. These are the must-see TED talks for Marketers.
- “Choice, Happiness and Spaghetti Sauce” – Malcolm Gladwell
Malcolm Gladwell is a recognized name in the industry because of his best-selling books. In this TED talk, Gladwell tells the story of the man who reinvented the spaghetti sauce. This story may seem detached from marketing, but it actually teaches valuable lessons about trial and error and knowing your audience.
“A critically important step in understanding our own desires and tastes is to realize that we cannot always explain what we want, deep down.” – Malcolm Gladwell
- “How to Get Your Ideas to Spread” – Seth Godin
Popular blogger Seth Godin is a leader in the marketing industry. His ideas focus on the here and now with digital marketing. His TED talk offers an inspiring message to marketers when it comes to taking risks. His advice: the more ordinary the idea, the less likely it will succeed; but the more bizarre the idea, the bigger chance you have at it spreading around the world.
“Being very good is one of the worst things you can possibly do. Very good is boring. Very good is average. It doesn’t matter whether you’re making a record album, or you’re an architect, or you have a tract on sociology. If it’s very good, it’s not going to work, because no one’s going to notice it.” – Seth Godin
- “How to Make Choosing Easier” – Sheena Iyengar
Making decisions has become more difficult because of the massive amount of options out there. What if there was a science to guiding the decision-making process for your client or customer? Sheena Iyengar offers solutions that will make choosing easier for your customer and yourself.
“Over the past decade, we have observed three main negative consequences to offering people more and more choices. They’re more likely to delay choosing… They’re more likely to make worse choices… They’re more likely to choose things that make them less satisfied, even when they do objectively better.” – Sheena Iyengar
- “404, The Story of the Page Not Found” – Renny Gleeson
To end on a fun note, this TED talk by social media marketer Renny Gleeson is a creative way to approach a problem. We have all seen the “404 Page Not Found” message appear when we are surfing the web. But what we don’t realize is the potential behind this message. Gleeson points it out in a smart and humorous way.
“Trying to think about how a 404 felt, and it would be like if you went to Starbucks and there’s the guy behind the counter and you’re over there and there’s no skim milk. And you say, “Hey, could you bring the skim milk?” And they walk out from behind the counter and they’ve got no pants on. And you’re like, “Oh, I didn’t want to see that.” That’s the 404 feeling.” – Renny Gleeson
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