Over the past decade, we have witnessed monumental changes in the presentation environment. The methods used to distribute content to the masses has evolved – from text-heavy, presenter-focused PowerPoint decks to nonlinear, Prezi presentations to slides with large imagery and little text. Now, however, webinar-hosting is on the rise. Webinars are integral to 60% of marketing strategies. For good reason, too.
Of the dynamic display options available to marketers, webinars obtain one of the highest average view times. While viewers favor shorter YouTube video durations (the average of the Top 10 most popular videos on the platform is approximately 4 minutes and 20 seconds), but the typical webinar attendee will spend roughly 53 minutes listening. Developing appropriate presentation skills for hosting the most effective evergreen webinar will enable you to:
1. Take advantage of increased face-time with engaged audiences
2. Speak directly to interested individuals
3. Maximize your content through SEO best practice
Foundation of Useful Knowledge
Just like an evergreen blog post, your evergreen webinar needs to review information that will remain pertinent for years to come. An evergreen webinar should teach people how to complete a task or overcome an obstacle. It could introduce a sustainable process with clear directions. Address frequently asked questions related to your topic. Or explore the history of an industry trend or transformation. Do the leg work to cultivate a knowledge base of information that can inform your own strategies and workflows. Then, use webinar automation platforms like EasyWebinar or EverWebinar to share your material on a frequent basis.
Groups of Audiences with Shared Concerns
A presenter with presentation skills in identifying problems and developing unique solutions is more equipped to deliver a targeted webinar of lasting value. Long gone are the days of attempting to sell products and services to everyone, all of the time. In today’s business landscape, the more niche your offerings are the higher conversions and ROI you will receive. By establishing empathy with your targeted buyers and their common issues, your evergreen webinar impacts audience in a deep and valuable way.
Addition of Legacy Influencer Insights
When a presenter has presentation skills in creating industry connections, their webinars will show it. Inviting co-presenters – whether they are current customers/clients or industry heavyweights – adds to your credibility and latches onto the reliability of legacy influencers. Modulate your presentation so that you can update that particular section with new customer/client experiences or emerging influencer ideas.
Hosting an evergreen webinar is a lead generation activity with many opportunities for high payoff. Hone your presentation skills in research and rehearsal of content concepts, identification and customization of deliverable focus, and networking and updating of presentation modules.
From the Ethos3 archives:
Presentation Strategy Template for Thought Leadership Training
Why Every HR Professional Should Have These Presentation Skills
The Importance of Understanding Your Presentation Content
