The designers at our presentation design and training agency are an eclectic bunch. Each designer has their unique sources of inspiration. One designer’s sources rarely overlap with another’s, which means our team incorporates versatile interests and talents. One of our designers, Andrew, is a cycling enthusiast. Just the other day, I caught him mapping out a biking route on MapMyRide before work. So, it’s no surprise that Andrew’s design creations are inspired by a cycling-specific company called Team Dream.
“My favorite thing about Team Dream is that they keep their corky personality while providing pro-level gear,” Andrew said. “Their logo is a chubby bobcat for pete’s sake.”
Take the biking jersey highlighted below, for example.
Using basic principles of complementary colors, Team Dream created a fashionable and quirky cycling get-up. A lilac in a shroud of weeds an outfit like it would be at any triathlon or bike race. Despite its obvious eye-catching design, the product itself is of superior quality – with micro mesh backing and lightweight fabrics to cool any wearer.
Team Dream effectively incorporates their logo into the vibrant and fun design of the Dip Socks displayed.
Because yellow and purple lie across from one another on the color wheel, they are considered complementary colors – and are just one of the color pairings Team Dream relies on when producing their products.
“A good color scheme turns good design into great design, and if it’s already done well, why recreate the wheel?” Andrew said.
Designers could easily screenshot some of the photos from Team Dream’s website, toss them into Adobe Photoshop, and create stunning and engaging color palettes for many types of projects.
Designer inspiration can come from almost anywhere. The best part about it is that designer inspiration is so personal to the individual – intertwined with their personality, interests, and passions.
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