The technology industry is one marked by constant change and continual growth. Progress is a requirement, not a choice. And presenters of technology in a wide range of fields typically spread the word about their product or service through pitches and presentations. But these two modes of communication can differ drastically, especially when it comes to technology. Pitches, for example, are given to potential investors and key stakeholders. They don’t need necessarily need to know the process or how the thing works, but they do need to know that their investment would be somewhat safe and that they would make money. Technology presentations serve a wholly different purpose. The presenters of technology presentations must explain how everything works, but in a simplified manner – or at least in a way that their specific audience would be able to easily comprehend. Now that we’ve outlined the distinct purposes of pitches and presentations, let’s discuss the characteristics of each.
PITCHES
Detailed and descriptive
Don’t mistake detail and description with explaining the technical process. This isn’t the primary purpose of a technology pitch. However, a technology pitch will provide thorough information about the problem, the solution, the market size, the opportunity, and other details about the possible return on investment. Again, this is because investors want to know that they are putting their money towards something promising.
Clear and direct
In addition, the run-of-the-mill technology pitch usually avoids any drawn out storytelling narrative. Whether this is the result of time or audience preference, it depends, but most pitches will be clear and direct.
PRESENTATIONS
Informational and engaging
Audience members should expect technology presentations to be one part informational and another part engaging. While the presenter will surely cover aspects of the technology including its significance, its capabilities, and other important details, it will also employ the use of storytelling. A company origin story makes for a great opening, particularly for technology presentations to the public who may not have any prior association to you or your company. A fantastic use of storytelling within technology presentations would be describing a greater trend occurring in your industry and how it relates to your product. Or even utilizing a consumer or customer experience story to illustrate how your product or service can impact lives.
Fluid and flexible
Since technology presentations are more often than not performed in front of the general public, it is highly likely that audience members will ask questions. A good presenter will also ensure that there are 2-3 discussion checkpoints integrated within the deck to spark conversation.
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