Presentation Persona Spotlight: Tony Robbins

The day was January 16th. The year was 2007. The presentation that day was delivered by Tony Robbins. His topic: the “invisible forces” that make us do what we do.

This TED talk is full of energy, vibrancy, and a general pure passion for life which is a typical Robbins’ style and approach.

So, how would I score Tony Robbins or what would be his persona? Based on this short presentation, I would score him as a Liberator where he scores high in all 4 quadrants which includes Exploration, Sharing, Response, and Durability.

Here is my explanation:

Exploration Banner

Robbins’ 30 year obsession about the science of why we do what we do is evident throughout this talk. He references all of his greatest content which includes subject matter like pain versus pleasure and the six human needs. He continues to refer to these concepts and stories throughout his entire talk which make it rich in Exploration.

Sharing Banner

Tony is always full of energy and passionate about his subject matter. He’s completely magnetic on stage. It is hard to find someone who can match his level of intensity, confidence, and enthusiasm.

Response Banner

What I love most about Tony’s approach is that he loves people. Therefore, he loves every audience and involves them. You can see it by simply dissecting his presentation. At the 7:02 mark and multiple other places he says:

Robbins: Say, “Aye.”
Audience: Aye.
Robbins: So, emotion is it. And if we get the right emotion, we can get ourselves to do anything. If you’re creative, playful, fun enough, can you get through to anybody, yes or no? If you don’t have the money, but you’re creative and determined, you find the way…
Audience: (Laughter)
Robbins: But I appreciated the energy, I’ll tell you that.
Audience: (Laughter)

Durability Banner

As a Robbins fan, I like to look at this TED talk as his greatest hits. He talks hours of his best content and condenses down to 22 minutes. It’s littered with wisdom and golden gems that are universal to all human beings making them stand the test of time.

Tony Robbins is clearly a seasoned and magnetic speaker, which makes him a powerful Liberator.

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