The team at Corporation XYZ held 32 meetings; went back to the drawing board 43 times; and changed the narrative flow of their presentation hundreds of times. Many believed the product of their hours of discussion was the best they could get. Their content must be golden. So, they sent the final copy over to a third party presentation design company to update the look and feel of their project. Upon meeting their creative team, Corporation XYZ representations proclaim the solidity of their content. “It’s perfect,” they all agree. What they don’t realize, however, is that if they allowed the professional content writer to provide suggestions and feedback, they could enhance their deck in ways beyond their imagination. Here are 3 opportunities a fresh set of eyes can present for your presentation content:
Production of Perspective
Maybe you approached the initial meeting with the third party presentation design company with the belief that you should provide details to your solution prior to presenting the problem. Instead of remaining hard-headed and set in your ways, allow the content writer to explain why an alternative route would be more effective for your particular message. You could be swayed to creating a presentation that comprehensively addresses the audience’s need right out of the gate – establishing credibility and trust between the speaker and listeners.
Related Post: Change Perspective: Point of View and Your Presentations
Creation of Clarity
Between the numerous meetings and plethora of iterations your deck has gone through, the core purpose and main messages may have been lost. By relinquishing control of your presentation content to another individual – whether they are experts in your industry or not – could go a long way in forming a foundation of clarity. A content specialist could help your team narrow their main points down to 3 instead of 23. This only serves to increase the ability of your audiences to retain your central themes, ideas, and concepts.
Evolution of Editing
When you muster the courage to give professional editors and writers control over your presentation content, you gain prose that reflects a deep understanding of grammar and powerful language usage. For example, the content professional would ensure that your presentation content – from slide text to speaker’s notes and script – includes only action verbs strong adjectives.
Still on the fence about handing over the keys to your content chest? Check out these articles to improve your presentation content:
Are You a Conversational Presenter? Find out now!
Why Visuals Matter for Engaging Millennial Audiences
A Quick Guide to Using Metaphors in Your Presentations
