On June 12th, 2005, Steve Jobs gave one of the most compelling commencement speeches on the Stanford campus. In this 114th Commencement, he awed students, faculty, and those who still watch it today.

This Commencement is loaded with wisdom, enthusiasm, and a general hunger for life. It’s incredibly difficult not to get inspired and motivated.

So, how would I score Steve Jobs or what would be his persona? Based on this short presentation, I would score him as a Producer where he scores high in 3 of the 4 quadrants which includes Exploration, Sharing, and Durability and mid-low in the Response quadrant.

Here is my explanation:

Exploration Banner

His choice of words are simple and elegant. They are also chalked full of wisdom and experience where he states key lines like “You’ve got to find what you love.” or “As with all matters of the heart, you’ll know when you find it.” I also love how his entire speech is organized into three main parts: connecting the dots, love and loss, and death.

Sharing Banner

I love Jobs’ general enthusiasm for life. He has obviously experienced many ups and downs yet despite all the joy or conflict he has faced, he is still positive about his life and all of its possibilities. He then delivers that message with confidence, pose, and a large sense of energy which is testament to someone who truly understands the value of Sharing.

Response Banner

Commencement speeches are always powerful experiences. In this specific case, Jobs obviously wowed those in attendance and those like myself who experienced it at a later date. My only criticism would have been to see more “we” or “you” and less “I” throughout this talk. He did have compelling lessons and statements here and there like this one below which is a personal favorite. I just wanted to see more of it.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Durability Banner

This Commencement starts and ends with nuggets of wisdom. It is best seen in his conclusion where he refers toThe Whole Earth Catalog where he discovered the line: Stay Hungry. Stay Foolish. – a message he also wished for himself. A message of this caliber is simply hard to dismiss.

Steve Jobs is obviously a dynamic and engaging presenter, which makes him an amazing Producer.

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