Studies and surveys have shown that employers want their staff members to have the ability to create a presentation when it is necessary to do so. PowerPoint design skills are not only desired in today’s economy, but they are also vital to the success of businesses. A well-designed PowerPoint presentation helps secure investment partners, communicate guidelines and results, and compare benefits of products and services. PowerPoint design skills still matter because…
Communication skills are valued
A recent Entrepreneur article cited research confirming that over ¾ of employers hope to hire employees with soft skills. In 2014, a Millennial Branding study found that communication skills were among those soft skills employers crave in potential hires. One of the most efficient and effective methods for delivering a message – especially to large, dispersed groups – are presentations. If an employee knows fundamental PowerPoint design skills like slashing bullet points, cutting down text, and using relevant visuals, their supervisors will view them as competent, authoritative, and knowledgeable.
Presentations remain effective tools
There are 30 million presentations created each and every day. From pitch decks and research projects to marketing resources and informational material, presentations provide companies and individuals with the opportunity to engage audiences and take them on a visual journey. According to data compiled by Curata, interactive presentations accounted for 36% of content businesses used to decide whether or not to purchase a product or service from another company. An individual who understands how to wield the influence of a PowerPoint presentation through compelling and clean design will become a valuable part of any workplace.
The platform isn’t going away
Even in the midst of new presentation creation tools such as Google Slides, Haiku Deck, and Canva, PowerPoint remains the big-hitter. It’s the most versatile and compatible presentation platform out there right now. Major selling points include its functionality across both Microsoft Windows and Mac OS. In Ethos3’s experience, leaders of departments within mid-to-large-sized companies tend to prefer PowerPoint to other alternatives for this reason.
PowerPoint design skills only serve as a value-add in an era of digital domination and the need for a constant, consistent, and compelling brand narrative. Do you have the PowerPoint design skills you want or need? If not, view some of the resources listed below!
4 Must-Have PowerPoint Template Slides For a Pitch Presentation
Best Practices for PowerPoint Template Design
Your PowerPoint Template Layout Checklist
4 PowerPoint Best Practices Presenters Need to Know
