Are you struggling to add a new layer to your presentation? Are you hoping to alter its structure altogether? Then you may want to explore a different angle on your content, idea, or concept. When you change the perspective with which you look at your message, you not only add an interesting element to your talk, but you also learn more about yourself, your company, and your product in the process. Check out these 3 diverse ways you can shift the point of view in your presentations:
Be the consumer
Since you will likely be presenting to current and potential consumers of your product or service, this perspective is a highly compelling one to utilize in your presentations. By posing yourself as the consumer throughout your narrative, you will be perceived as being more genuine in your description of the overall problem and actual audience needs. This, in turn, causes the proposal of your product or service as the solution to stimulate wider acceptance among listeners.
Presentation Tip:
In this narrative approach, you’ll want to use a second person point of view. Throughout your presentation script, you would you the second person pronoun “you.” This point of view captures audiences most effectively because you are specifically addressing them.
Be the seller
Whether you are selling an idea, a product, or a service, taking the point of view of the seller is a fairly standard method of presenting content. But, if you haven’t implemented the perspective before, it could change up your deck for the better. As the seller, you can position your brand or company in a positive light and focus on demonstrating and illustrating the benefits and features of your product, service, or idea.
Presentation Tip:
If you use the seller perspective, you’ll also use the first person point of view, which will enable you to incorporate first person pronouns such as “I” and “we” in your script. Leverage this typical point of view by discussing your inner thoughts as the presenter on your product or service. Don’t limit yourself to staying within the lines of your marketing copy.
Be the competition
This is probably the most intriguing point of view you can take in a presentation. Why? Because it permits you to practice comparing and contrasting in an engaging manner. Through this narrative, you don’t need to shoot down a particular competitor. Instead, you can be empowered to highlight the differences in your strategy compared to the strategy used by others in your field or industry.
Presentation Tip:
When using the competition angle as your narrative foundation, you’ll head in the direction of writing in the third person. Within your script, use third person pronouns like “he,” “she,” “it,” “they,” and “them.” A third person point of view creates opportunities to enhance your description of situations and characters, as well as position yourself as an outsider looking in.
If you aren’t quite ready to challenge your current content with a perspective reversal, discover the wide array of options for diversifying your deck!
Why Presenters Should Think Like Journalists
How to Present Like a Podcaster
The Case of the Self-Aware Presenter
