Season 2, Episode #002: The Science of Exclusivity

We live in a fast-paced, all or nothing world. Anywhere a company, organization, or individual can get an edge, they will exert extra effort to do so. A presentation is the perfect place to put in the time and attention to give you a leg up on your competitors. On this week’s episode of Presentation Scientists, hosts Scott Schwertly and Gabby Reed demonstrate why presenters should inject a dose of exclusivity into their decks:

  1. Great for demand
  2. Great for loyalty
  3. Great for memory

Listen:

Episode Resources:

How to Structure Your Presentation Content: An Easy Formula

Why Your Presentation Needs Exclusive Content

The Science of Influence – And What It Means For Your Presentations

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Thanks so much! And stay tuned for the next episode of the Presentation Scientists!


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