If you engage in content marketing, and we certainly hope you do, you know how challenging it can be to create fresh, beautiful new material multiple times per week. Maybe you run a feature on tips and tricks in your industry, or maybe you have a day dedicated to showing off your latest portfolio work. For Ethos3, our content is primarily helpful, but sometimes dives into fun/show-and-tell examples of our best design.
Enter the “Nashville Deck,” a countdown of some of the most beautiful places to visit in our hometown of Nashville, Tennessee. Each of the photographs used were taken by one of our design team members. You may also notice the fun animation we created on each slide, with one moving element in the photo creating a cinemagraph effect.
It’s a great example of both a behind-the-scenes feature as well as content marketing inspiration. Check our a few slides here:
How can you enhance your content marketing repertoire and learn from our Nashville deck? Here are some fast tips:
Find Inspiration in Your City
It’s not just a feeling; psychological studies suggest that viewing nature and taking in beautiful natural scenes increases our feeling of wellbeing and happiness. Use this to your advantage and find the most beautiful, moving views in your hometown. It doesn’t take a high-quality camera to capture images of a gorgeous view, and then post them on your social media channels as a tour of your company’s home base.
Find Inspiration in Your Team
For TOFU marketing efforts, AKA top-of-the-funnel, you want to reach as broad of an audience as you can using content with broad appeal. Another way to create a behind-the-scenes marketing effort would be to ask team members to provide images, video, or blog content about activities they love to do in your city. Since many people search about things to do before they visit, your piece will have the TOFU traction you’re looking for.
Find Inspiration in Your Office
We film most of our Q&A and marketing videos right in our Ethos3 office in downtown Nashville. It helps that we have a lot of beautiful brick walls and some great natural lighting, of course, but you can achieve the same effect by setting aside a corner in your office to film videos or take fun photos of team events. Again, this is a great way to create TOFU marketing pieces that give visitors an inside look at your company culture, and may help them feel more like friends than potential clients.
Sometimes the most appealing content for your marketing journey is just sitting there all around you. What are the most beautiful views of your city? What are some of the must-visit locations around town? Consider creating a presentation, blog post list, video, or a photo series on the subject, and watch those TOFU leads start to pour into your sales funnel.
Want to see some more of our greatest Ethos3 hits? Here are a few related pieces we think you’ll love:
The Story Behind The Design: The “Sports Spectacular” Presentation
Inspired by Rocky: The Story of Our B2B Marketing Presentation
Building a Viral Infographic: The Story Behind “We Live in a Visual World”
