A solid understanding of content marketing is a necessary part of any professional’s education these days. Not only does content marketing costs significantly less than other marketing strategies, but it also generates 3 times the amount of leads produced through traditional methods. Research has found that those businesses leading the content marketing pack garner 7.8 times more unique site traffic each year compared to their content following peers. With 60% of marketing professionals claiming that they produce one piece of content or more every day, companies of all shapes and sizes could benefit from a few extra lessons in the field. Prepare to outshine the 76% of B2B marketers competing for customers’ attention through enhanced content production with these content marketing conferences this year.
1. Content Marketing Conference
When: May 17-19
Where: Las Vegas, NV
This three-day event will feature more than 30 industry experts – such as representatives from Moz, Movoto, and Hubspot – in discussions focusing on planning, creation, optimization, distribution, and performance. There is also an option to attend pre-conference workshops for an additional fee. A taste from the platter of lessons on the docket for the conference include the following:
The Art of Business Storytelling: How to Create Great Storytelling Content by Kathy Klotz-Guest of Keeping It Human
The Top 11 Facebook and Twitter Advertising Hacks for Content Marketers by Larry Kim of Wordstream
5 Emerging Technologies That Will Revolutionize Content Marketing by Christopher Bowler of Razorfish
2. Confab Central
When: May 18-20
Where: Minneapolis, MN
In its sixth year, Confab Central will feature speakers from influential companies – such as Microsoft, John Deere, Netflix, and NASDAQ Design – who will talk about topics ranging from enhancing your understanding of your audience and dealing with personas to creating structured content and utilizing digital storytelling methods.
3. Call to Action Conference
When: June 19-21
Where: Vancouver, Canada
This three-day conference will cover everything from conversion equations and open rates to the impact of authenticity in brand building and copy improvement tips. Join content marketing peers and learn from representatives from companies including Moz, UnBounce, Hubspot, and Buffer.
4. The Podcast Movement
When: July 6-8
Where: Chicago, IL
Have you incorporated audio into your content marketing strategy? Attend The Podcast Movement conference to discover more about the world of podcasting and how to succeed in the creation of auditory content. The conference tracks are creation, technical, industry, marketing, and monetization. You will learn how to tell better stories, how to edit sound, how to increase the amount of people hearing your product, how to acquire sponsors, and ultimately how to compete in the field.
5. Public Media Development and Marketing Conference
When: August 10-12
Where: Boston, MA
Although the conference is targeted towards public media professionals, it will still provide a broad overview of the challenges the industry faces and it will expound on its opportunities. With a focus on networking, content, and inspiration, this event is perfect for smaller and more rural stations and businesses – providing the tools and resources needed to expand influence within the content marketing arena.
This is just a slice of the plethora of content marketing learning opportunities available in 2016. If you would like to scope out other conferences set for this year, check out the links below.
