Why You Need To Deliver Online Presentations

It is hard to deny the business development potential of online video content. According to Video Marketing Metrics: Get the Latest Research Report, 82% of B2B marketers reported success with video marketing initiatives, and 70% of marketing professionals report that video converts better than any other mediumIn addition, Wainhouse Research reports that workers watched 1.12 billion hours of business online video content in 2013 a total forecast to more than double by 2016.

With so much data supporting the value of online video content, it is clear why MarketingProfs crowned 2015 “The Year of Video Marketing.”

The bottom line: business and marketing professionals need to harness the power of video content in 2015.

So, how can you consistently create impactful video content? The answer: webinars.

Webinars are one of the easiest, and most cost effective ways to create resonant video content. Delivering presentations via webinars is the ideal way to produce online video content because webinars are typically designed to deliver meaning, not propaganda, so they are naturally a valuable and attractive experience for participants.

In addition, webinars offer you the opportunity to interact with your audience in real time. During webinars you can answer questions, solicit feedback, and build genuine relationships with your online audience. In an increasingly digital world that often feels robotic, authentic, human interactions should be a priority for professionals who aim to grow a business.

Also, webinars can easily be recorded and shared across social media platforms, blogs, and email newsletters. For example, to share your video on social media, first upload your webinar recording to YouTube. Next, paste the YouTube URL for your webinar recording into a Tweet, or a LinkedIn update. Both social media platforms allow viewers to watch videos directly from their newsfeed. If you upload your video recording directly to Facebook, your post will reach an impressive percentage of your audience, and viewers will also be able to watch your video without leaving Facebook.  Sharing your webinar recording on social media is that simple.

By recording, and sharing your online presentation across multiple outlets, you are able to connect with audiences around the world, on various schedules. Thus, webinars are a versatile, as well as an authentic form of video content.

Before you launch a comprehensive webinar strategy for your business, remember to also refine your presentation skills. After all, your webinar will be delivered to a live audience, and then shared across various digital platforms, hopefully resulting in an impressive range of influence. That’s the point, right? Every piece of video content should be created to positively impact the largest possible target audience. So take advantage of the opportunity and deliver an amazing presentation that will impress your community.

Conclusion: Once you have delivered an amazing online presentation, and recorded the webinar, the sky is the limit for the potential of your video content. Remember: 82% of B2B marketers reported success with video marketing initiatives, and 70% of marketing professionals report that video converts better than any other medium. Don’t delay; start planning for your next webinar today.

Photo Credit: Gavin Whitner, https://musicoomph.com/

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