Google AdWords is a double-edged sword; it has the potential to increase revenue for businesses from all industries, and of all sizes, but it also has the potential to swallow hours of time and resources if not used correctly.

Launching an ad campaign with Google AdWords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, most beginners need extensive instruction to manage AdWords campaigns effectively.

These 33 bite-size tips will help you solve the Google AdWords puzzle so all the pieces fit together and function optimally for your advertising needs.

1. Learn the basics. Ads are placed in order of Ad Rank. Ad Rank = Quality Score x Bid. @Forbes http://ethr.ee/1xvMe9O

2. Watch your Quality Score; it affects your exposure and the cost per click. @SmallBizTrends http://ethr.ee/1xvC88U

3. To protect your Quality Score, block IP addresses for your company and your competitors. @Koozai http://ethr.ee/1xHAoe4

4. Check your Quality Score here: http://ethr.ee/1xvL3Ha @Google

5. Think beyond one-word keywords. Single word keywords rarely convert. @WhiteSharkMedia http://ethr.ee/1uKXQDA

6. Learn from your competitors. Try @iSpionage to get PPC, keyword, ad insights, and more. @SEJournal http://ethr.ee/1F5zTcB

7. Build brand awareness with the Display Network. Drive conversions with the Search Network. @ECWseo http://ethr.ee/1xvEK6s

8. Create unique AdWords campaigns for Search and Display Networks. @AndrewLolk http://ethr.ee/1xz6irN

9. Use Remarketing. Experts agree that Remarketing is the place to start for Google’s Display Network. @WordStream http://ethr.ee/1xuLZvt

10. For the best ROI with Remarketing campaigns, only show ads on websites that relate to your business. @SouthernWeb http://ethr.ee/1F9bmDu

11. Avoid overly broad Remarketing campaigns. Filter your visitors by on-site activity.  @EntMagazine http://ethr.ee/1F6l1Lb

12. Research RLSA. In 2013, approximately 1% of Google advertisers were aware of Remarketing Search Ads. @SenginePeople http://ethr.ee/1F8JK3d

13. Don’t lead traffic to your home page. Direct traffic to a landing page optimized for conversion. @WordStream http://ethr.ee/1uFEYFZ

14. Use different landing pages tailored specifically to each ad group. @Econsultancy http://ethr.ee/1xzfXOX

15. Calculate the Max CPC. Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate) @Kissmetrics http://ethr.ee/1F8Hbyk

16. Track conversions. Add a Google tracking code to the confirmation page that follows a conversion. @DeluxeCorp http://ethr.ee/1qD0UDm

17. If your ads will drive phone calls, set up Website Call Conversion tracking. @TechCrunch http://ethr.ee/1F6kfhj

18. Write ads that offer a solution to your customers’ needs. @Rocco_Zebra_Adv http://ethr.ee/1F6l1Lb

19. Don’t default to the vague, uninspiring “click here” call-to-action.  Use a benefits-oriented CTA. @CrazyEgg http://ethr.ee/1F9fK5m

20. Enhance your ads with additional CTA links. Use Site Links and Ad Extensions. @HuffPostSmBiz http://ethr.ee/1F6rANU

21. Include keywords in your ad title and description to improve your CTR and Quality Score. @PPChero http://ethr.ee/1F9c7wo

22. Create new ads regularly. Keep trying to beat your best performing ad. @Forbes http://ethr.ee/1uKWbO7

23. Weed out impressions that won’t lead to sales. Use negative keywords. @WordStream http://ethr.ee/1F9cZ4d

24.Use Google’s Web Designer and DoubleClick Studio to create interactive ads. @TechCrunch http://ethr.ee/1xz9Pq8

25. Avoid sloppy ad groups with thousands of words all pointing to some loosely related ad. @ForDummies http://ethr.ee/1F9iu2W

26. For the best ROI for a display campaign, select the Conversion Optimization bidding option. @TrafficMotion http://ethr.ee/1xzc1xT

27. If you don’t have the resources to manage an AdWords campaign, consider using AdWords express. @JenAJohnstone http://ethr.ee/1xzddRV

28. To thoroughly track customer behavior, link your AdWords and Analytics accounts. @Google http://ethr.ee/1xzdT9L

29. Use “dayparting” to schedule ads. Get more visibility during peak hours. @WordStream http://ethr.ee/1F9lpsj

30. Use segmentation. Know which segments convert best in your market and bid higher on those segments. @BizReviewUSA http://ethr.ee/1F9i8cq

31. Schedule time every few months to do a PPC audit on your account. Try the interactive checklist via @Unbounce http://ethr.ee/1F9lT1t

32. “Test, test and then test again.” @WebsNine http://ethr.ee/1F6qLEw

33. Use motion design video ads to stand out. Use presentations and infographics on your landing page. @Ethos3 http://ethr.ee/1uL2W2H

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