Google AdWords is a double-edged sword; it has the potential to increase revenue for businesses from all industries, and of all sizes, but it also has the potential to swallow hours of time and resources if not used correctly.

Launching an ad campaign with Google AdWords is relatively easy, even for novice advertisers. However to capitalize on the full potential of AdWords, most beginners need extensive instruction to manage AdWords campaigns effectively.

These 33 bite-size tips will help you solve the Google AdWords puzzle so all the pieces fit together and function optimally for your advertising needs.

1. Learn the basics. Ads are placed in order of Ad Rank. Ad Rank = Quality Score x Bid. @Forbes

2. Watch your Quality Score; it affects your exposure and the cost per click. @SmallBizTrends

3. To protect your Quality Score, block IP addresses for your company and your competitors. @Koozai

4. Check your Quality Score here: @Google

5. Think beyond one-word keywords. Single word keywords rarely convert. @WhiteSharkMedia

6. Learn from your competitors. Try @iSpionage to get PPC, keyword, ad insights, and more. @SEJournal

7. Build brand awareness with the Display Network. Drive conversions with the Search Network. @ECWseo

8. Create unique AdWords campaigns for Search and Display Networks. @AndrewLolk

9. Use Remarketing. Experts agree that Remarketing is the place to start for Google’s Display Network. @WordStream

10. For the best ROI with Remarketing campaigns, only show ads on websites that relate to your business. @SouthernWeb

11. Avoid overly broad Remarketing campaigns. Filter your visitors by on-site activity.  @EntMagazine

12. Research RLSA. In 2013, approximately 1% of Google advertisers were aware of Remarketing Search Ads. @SenginePeople

13. Don’t lead traffic to your home page. Direct traffic to a landing page optimized for conversion. @WordStream

14. Use different landing pages tailored specifically to each ad group. @Econsultancy

15. Calculate the Max CPC. Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate) @Kissmetrics

16. Track conversions. Add a Google tracking code to the confirmation page that follows a conversion. @DeluxeCorp

17. If your ads will drive phone calls, set up Website Call Conversion tracking. @TechCrunch

18. Write ads that offer a solution to your customers’ needs. @Rocco_Zebra_Adv

19. Don’t default to the vague, uninspiring “click here” call-to-action.  Use a benefits-oriented CTA. @CrazyEgg

20. Enhance your ads with additional CTA links. Use Site Links and Ad Extensions. @HuffPostSmBiz

21. Include keywords in your ad title and description to improve your CTR and Quality Score. @PPChero

22. Create new ads regularly. Keep trying to beat your best performing ad. @Forbes

23. Weed out impressions that won’t lead to sales. Use negative keywords. @WordStream

24.Use Google’s Web Designer and DoubleClick Studio to create interactive ads. @TechCrunch

25. Avoid sloppy ad groups with thousands of words all pointing to some loosely related ad. @ForDummies

26. For the best ROI for a display campaign, select the Conversion Optimization bidding option. @TrafficMotion

27. If you don’t have the resources to manage an AdWords campaign, consider using AdWords express. @JenAJohnstone

28. To thoroughly track customer behavior, link your AdWords and Analytics accounts. @Google

29. Use “dayparting” to schedule ads. Get more visibility during peak hours. @WordStream

30. Use segmentation. Know which segments convert best in your market and bid higher on those segments. @BizReviewUSA

31. Schedule time every few months to do a PPC audit on your account. Try the interactive checklist via @Unbounce

32. “Test, test and then test again.” @WebsNine

33. Use motion design video ads to stand out. Use presentations and infographics on your landing page. @Ethos3

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