Secrets to Creating a Logical Presentation

When we say “logical,” what we are describing is “a proper or reasonable way of understanding something.” Creating a presentation logically means organizing the content in order to maximize audience understanding. Because our brains work in similar ways, there are definitely techniques to build your next presentation to enhance memory and engagement.

Step One: Start Visually

Visual learning is one of the best ways to ignite the synapses in brain that connect and help us remember. We also know that people prefer images. For instance, “articles with images get 94% more total views.”

If you want to start creating a memorable presentation, be sure that the content is visually appealing, clear, and relevant to your main points. Not sure where to begin? We have a helpful guide on how to use images in your presentation.

Step Two: Utilize Narrative

We remember things that engage our minds with rich descriptions and storytelling. It’s what makes the difference between the sentence, “she has a dog” and “she has a pink poodle named Cupcake.” Empower your presentation content with descriptive details and structure it to have a beginning, middle, and end.

Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.” – John Kotter (Source)

Step Three: Rinse and Repeat Main Points

Your audience isn’t going to remember everything, so it’s important to control exactly what you want them to remember. This can be done by establishing the key points in your presentation, and then repeating them as many times as necessary. As the old saying goes, “repetition is the Mother of all learning,” (“repetitio mater studiorum est” in Latin, if you are feeling especially smart).

If you aren’t convinced, Cambridge research suggests that you can learn a language at any age. In order to completely learn a new word, for instance, all you need to do is see it 160 times in 14 minutes. The memory traces of the new word versus the memory traces of a familiar word then become identical. Since you are already speaking the audience’s language there is no need to reach so high a number, but this teaching tool should still be used often.

Simplifying your message to a few main points, utilizing images to enhance memory, and repeating key concepts are all ways to structure a logical presentation. This will ensure that your audience remembers what you have to say for a long time afterwards, versus forgetting everything when they leave the room.

Question: How can you structure your presentation logically? 





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