Clarity is defined as “clearness or lucidity as to perception or understanding; freedom from indistinctness or ambiguity.” It’s the latter part that really sticks out to us as a virtue of presentation design. “Freedom from indistinctness or ambiguity,” is precisely what we need to achieve in our presentations. There shouldn’t be ten ways in which our information can be received by the audience; there should be only one way our information can be received. In the following video, our CEO Scott Schwertly gives an example of how to be clearer with your words, and reinforces the importance of such clarity.
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