Although using online videos to market your product or service is something that anyone can do, creative types are able to exploit these new media to the utmost. The simplicity of various production applications -combined with the relative lack of cost compared with traditional video- make online video an practical, exciting option for even the most imagination-challenged, but if you are the type who likes to draw outside of the lines, video may be your Neverland.
More than one critic has pointed out that moving images are the ultimate art form, combining skills from all the fine arts in one grand expression. Although we’re not trying to create Citizen Cane, the artsy type will find that video can contain any number of inspired notions within it’s compact, YouTube shell.
If you have a knack for the creative, video marketing may be custom made for your maddest ideas. Plus, they make a great value add for your next presentation.
Cukoo for Content
The first advantage video marketing affords the visionary is reflected in the content itself. For some companies, a well-laid-out print ad with some descent copy may be the equivalent of a moon landing, but if you live to create compelling, engaging, well-designed propaganda, video has it all. Video allows you to manipulate still and moving images, sound and music, text and voice-over, graphs, charts and special effects, creating a symphony of movement that lasts a few minutes and drives traffic to your sites and projects.
Get Sticky
Once your masterpiece has been created, the imaginative possibilities for your video campaign have only just begun. There are a limitless number of ways to get your video seen online, and the interactive nature of new media will allow you to create any number of opportunities for your video to develop a life of its own. Don’t forget, when it comes to Web 2.0, going viral is a good thing.
Customize Your Category
We’re all familiar with YouTube and the online video channel should definitely be the online headquarters for your video campaign. However, there are literally hundreds of video social networks that can be effectively searched and hand-picked to target your audience without having to submit to random, shotgun blast approach.
Take your time, do your homework and find out more about how you might be able to unleash your creative potential with video marketing online. This frontier is one that every business should be considering, but it is a must of creative types. Shouldn’t your creative ideas be enabled by the most powerful tools? Get busy!
