I'm not LOST on this one. J.J. knows how to tell a compelling story even without fancy visuals.
Content
I love J.J.'s one liners. Very memorable. Here are a few:
"Mystery is the catalyst for imagination."
"Investment in character."
"Mystery is more important than knowledge."
"Technology is inspiring."
TED asked him to be profound. He achieved that objective with his content alone.
Design
J.J. only uses an artifact in his presentation - a magic box he acquired as a kid. It's simple. It's powerful. It's memorable. It resonated with me. That's the beauty of simplicity.
Delivery
Passion. Credibility. Humor. Authentic. These words describe J.J's delivery style. It's top notch. He mentioned a few times in his presentation that he is a fan of Steve Jobs. You can tell he took a few lessons from the master.
