We recently reviewed Jason Fried’s TED talk on why work doesn’t happen at work, and its engaging content piqued our interest, so we began reading Rework, a New York Times and Wall Street Journal bestseller. Fried and David Heinemeier Hansson, the founders of 37signals, a company that creates web-based applications like Basecamp, an online project management tool (that Ethos3 loves), coauthored the book. It’s a must read for any budding entrepreneur as it offers crucial advice that goes against the grain when it comes to starting and maintaining a business. There are a few important lessons presenters can take away [...]