The Blog

We tend to take jobs and salaries for granted when we’re not paying them, and we’re especially bad about this when it’s not our company. But every time we present, we’re asking other people to take time away from their regular routines to hear what we have to say. What is your audience worth? Let’s start at the top: if we’re not presenting to top executives, chances are the majority of us aspire to do so. That’s where you get the best results, after all. But what is the hourly cost to a company of 5 top executives in a [...]

 

 

The Story of Two Frogs

The Story of Two Frogs

Once upon a time there were two frogs. Actually, there were millions of frogs, but this story is about just two of them. These two frogs hadn’t yet been run over after rainy summer nights, [...]

 
Take Presentation Design to the Cloud

Take Presentation Design to the Cloud

PowerPoint is so ubiquitous in the professional world that it’s easy to rely on the legacy software for building presentations even when a host of presentation design competitors are out there. We talk all day [...]

 
Think Big with Your Next Pitch

Think Big with Your Next Pitch

An executive we once knew who had achieved absolutely exceptional growth during a 40+ year career with his firm once reflected on his early years. His biggest regret, he said to an audience of admirers—people [...]

 
Market Data is King

Market Data is King

Earlier this week we talked about the impact of the digital age on an audience’s perspective: they’re more educated and have more access to information than ever before, so we don’t want to spend too [...]

 
Sell Pain Relief in Your Next Presentation

Sell Pain Relief in Your Next Presentation

Sales organizations all over the world are sounding a similar alarm: the days of feature/benefit presentations are over.  Your audience is more educated, and has access to more information, than your dad’s audience: they already [...]